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	<title>A View With A Point</title>
	<link>http://sirmchin.com</link>
	<description></description>
	<lastBuildDate>Sat, 11 Jul 2009 00:21:30 +0000</lastBuildDate>
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		<title>Can You Hear Me Now?</title>
		<description><![CDATA[I wrote this post for the KickApps blog. 
TechCrunch&#8217;s Mobile Crunch blog reported yesterday that Verizon Wireless is now accepting user reviews and ratings of products in their catalog. The author of the post and many of the readers that left comments seem to think this is a bad move on Verizon&#8217;s part.
I concede that [...]]]></description>
		<link>http://sirmchin.com/2009/04/22/can-you-hear-me-now/</link>
			</item>
	<item>
		<title>Advertising, PR, Interactive, Search, Direct&#8230;Oh My</title>
		<description><![CDATA[My most recent job has me thinking about marketing agencies and the shift in marketing that has even the CMO of Unilever (not exactly the brand I think of when one talks about the internet or social media) ranting and raving about the impact of social media on marketing.
As I said in an earlier post, [...]]]></description>
		<link>http://sirmchin.com/2009/04/14/advertising-pr-interactive-search-directoh-my/</link>
			</item>
	<item>
		<title>It&#8217;s About Engagement, Stupid</title>
		<description><![CDATA[I&#8217;ve been scratching my head for a while about the question of where social media should sit in an organization. I&#8217;ve learned that the way a person typically answers that depending on his or her background and point of view. A PR person will typically say, PR! (Especially if that person works at an agency.) [...]]]></description>
		<link>http://sirmchin.com/2009/04/13/its-about-engagement/</link>
			</item>
	<item>
		<title>Who Gets It?</title>
		<description><![CDATA[About a month ago, I had a conversation with a friend who doesn&#8217;t work in the same industry as I do about a phrase that she noticed is quite pervasive amongst the social media set.
&#8220;They don&#8217;t get it.&#8221; 
This is used to explain the ineptitude and shortcomings of my brethren in marketing who work at [...]]]></description>
		<link>http://sirmchin.com/2009/04/04/who-gets-it/</link>
			</item>
	<item>
		<title>My Texas story</title>
		<description><![CDATA[Over the last 13 years, I&#8217;ve had the good fortune to visit and see many different parts of this country. One of my favorite things to do is to try to experience the America away from the tourist trinkets and franchised neon lights. Some recent examples of this includes, spending 20 minutes on the phone [...]]]></description>
		<link>http://sirmchin.com/2009/03/19/my-texas-story/</link>
			</item>
	<item>
		<title>Twitter Blog Post by Kevin Sablan</title>
		<description><![CDATA[A few weeks ago I was contacted via Twitter by @ksablan re: my tweet when the USAir Airbus landed in the Hudson. We exchanged a few emails and here&#8217;s the post that he wrote on his blog, Almighty Link: Twitter journalism, beyond happenstance.
I&#8217;ve been reading his blog and I like it. He writes some pretty [...]]]></description>
		<link>http://sirmchin.com/2009/02/14/twitter-blog-post-by-kevin-sablan/</link>
			</item>
	<item>
		<title>New Media Knowledge Interview</title>
		<description><![CDATA[I just found the article that NMK interviewed me back in October, 2008.
“Politicians have a unique opportunity to engage with people directly through a highly interactive and cost effective channel. No longer are you bound by expensive ad buys or are you beholden to editors or news programmers, you can talk to your electorate 1:1 [...]]]></description>
		<link>http://sirmchin.com/2009/02/10/new-media-knowledge-interview/</link>
			</item>
	<item>
		<title>NY Post Writes About KickApps</title>
		<description><![CDATA[KickApps Getting Real Social With VC Funds
KickApps, a New York-based provider of software for building social networks, has raised $14 million in venture-capital funding, the latest sign that VCs believe that its business model can keep kicking and ultimately, see a tidy profit, despite the current recession.
November 30, 2008
]]></description>
		<link>http://sirmchin.com/2008/12/01/ny-post-writes-about-kickapps/</link>
			</item>
	<item>
		<title>NPR&#8217;s Digital Spin with Mario Armstrong</title>
		<description><![CDATA[I was on NPR&#8217;s Digital Spin, hosted by Mario Armstrong, tonight to talk about social media. Also on the show was Jeremiah Owyang of Forrester. The 30 minutes conversation went really well. Mario did a great job asking Jeremiah and I some very good questions, and kept the dialogue moving. I only wish we had [...]]]></description>
		<link>http://sirmchin.com/2008/09/04/nprs-digital-spin-with-mario-armstrong/</link>
			</item>
	<item>
		<title>Sports Video Group Interview</title>
		<description><![CDATA[Carolyn Braff of the Sports Video Group interviewed KickApps&#8217; CEO, Alex, and I yesterday about the work we&#8217;re doing with pro-sports teams. Here&#8217;s the story she wrote.
The idea is to extend that experience from a game within the stadium or in front of the TV set, just as you would in a real live setting [...]]]></description>
		<link>http://sirmchin.com/2008/09/03/sports-video-group-interview/</link>
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