Comments on: It’s About Engagement, Stupid http://sirmchin.com/2009/04/13/its-about-engagement/ Sat, 26 Jun 2010 22:29:42 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: MarijkeS http://sirmchin.com/2009/04/13/its-about-engagement/comment-page-1/#comment-105 MarijkeS Tue, 14 Apr 2009 15:00:09 +0000 http://sirmchin.com/?p=57#comment-105 I agree that social media is about engagement. And, when you think about it, so is email and phone calls--both can be one to many or one on one. Who ones email, phone calls? The answer is: depends on who they're to and what they're about. I think social media is just another communication vehicle--albeit rich, far-reaching and real-time. So when a customer complains in a tweet, where's customer service? Or an industry analyst blogs on their personal blog about technology, where's AR? Engagement, yes. Owners: everyone. I agree that social media is about engagement. And, when you think about it, so is email and phone calls–both can be one to many or one on one. Who ones email, phone calls? The answer is: depends on who they’re to and what they’re about.

I think social media is just another communication vehicle–albeit rich, far-reaching and real-time. So when a customer complains in a tweet, where’s customer service? Or an industry analyst blogs on their personal blog about technology, where’s AR?

Engagement, yes. Owners: everyone.

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